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	<title>The SEO Mantra: Tips, Tricks &#38; Musings</title>
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	<link>http://theseomantra.com</link>
	<description>An SEO blog by Sumedh Inamdar, India</description>
	<lastBuildDate>Wed, 29 Apr 2009 16:00:16 +0000</lastBuildDate>
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		<title>The SEO Mantra: Tips, Tricks &#38; Musings</title>
		<link>http://theseomantra.com</link>
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			<item>
		<title>Google Adwords Optimization Tips &#8211; My top 10</title>
		<link>http://theseomantra.com/2009/04/29/google-adwords-optimization-tips-my-top-10/</link>
		<comments>http://theseomantra.com/2009/04/29/google-adwords-optimization-tips-my-top-10/#comments</comments>
		<pubDate>Wed, 29 Apr 2009 15:36:23 +0000</pubDate>
		<dc:creator>sumedhinamdar</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[PPC Marketing]]></category>

		<guid isPermaLink="false">http://theseomantra.com/?p=108</guid>
		<description><![CDATA[
 Here are a few optimization tips from my little experience with Adwords.
1. Experiment often &#8211; No matter what you think, how sure you are, it is always good to test it out. It&#8217;s very quick &#38; easy to experiment with Adwords. You must create multiple ad copies and see which one is working and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theseomantra.com&blog=3789199&post=108&subd=seomantra&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://theseomantra.com/2009/04/29/google-adwords-optimization-tips-my-top-10/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">sumedhinamdar</media:title>
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		<media:content url="http://seomantra.files.wordpress.com/2009/04/ppc.jpg?w=150" medium="image">
			<media:title type="html">ppc</media:title>
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	</item>
		<item>
		<title>Find out a site&#8217;s traffic with Google Ad Planner</title>
		<link>http://theseomantra.com/2009/04/24/find-out-a-sites-traffic-with-google-ad-planner/</link>
		<comments>http://theseomantra.com/2009/04/24/find-out-a-sites-traffic-with-google-ad-planner/#comments</comments>
		<pubDate>Fri, 24 Apr 2009 15:32:58 +0000</pubDate>
		<dc:creator>sumedhinamdar</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Traffic]]></category>
		<category><![CDATA[site traffic]]></category>

		<guid isPermaLink="false">http://theseomantra.com/?p=100</guid>
		<description><![CDATA[Do you want to know a way to find out your competitor site&#8217;s traffic details including visitor count and pageviews pretty accurately, way better than Alexa, Compete or Quantcast?
Enter Google Ad Planner! Surprised? yes, I too was surprised when I saw how good these numbers were (compared the data with our own site&#8217;s data).
Here is [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theseomantra.com&blog=3789199&post=100&subd=seomantra&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://theseomantra.com/2009/04/24/find-out-a-sites-traffic-with-google-ad-planner/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">sumedhinamdar</media:title>
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		<media:content url="http://seomantra.files.wordpress.com/2009/04/mb1.jpg" medium="image">
			<media:title type="html">Magic Bricks Data 1</media:title>
		</media:content>

		<media:content url="http://seomantra.files.wordpress.com/2009/04/mb2.jpg" medium="image">
			<media:title type="html">Magic Bricks Data 2</media:title>
		</media:content>
	</item>
		<item>
		<title>SEO &amp; Online Press Releases &#8211; Some tips</title>
		<link>http://theseomantra.com/2009/04/12/seo-online-press-releases-some-tips/</link>
		<comments>http://theseomantra.com/2009/04/12/seo-online-press-releases-some-tips/#comments</comments>
		<pubDate>Sun, 12 Apr 2009 13:22:39 +0000</pubDate>
		<dc:creator>sumedhinamdar</dc:creator>
				<category><![CDATA[Promotion]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Press releases and SEO]]></category>

		<guid isPermaLink="false">http://theseomantra.com/?p=72</guid>
		<description><![CDATA[Doing press releases about new features is an important part of promoting any online portal, or offline business. Press releases are cost effective, and they can give a great ROI on time and money invested, if done the right way, and of course if you have something worth doing a press release! Keeping a few [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theseomantra.com&blog=3789199&post=72&subd=seomantra&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://theseomantra.com/2009/04/12/seo-online-press-releases-some-tips/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">sumedhinamdar</media:title>
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		<media:content url="http://seomantra.files.wordpress.com/2009/04/press-release.jpg?w=300" medium="image">
			<media:title type="html">press-release</media:title>
		</media:content>

		<media:content url="http://seomantra.files.wordpress.com/2009/04/cartoon.jpg?w=300" medium="image">
			<media:title type="html">Press Releases</media:title>
		</media:content>

		<media:content url="http://img.youtube.com/vi/1YB74txAaTc/2.jpg" medium="image" />
	</item>
		<item>
		<title>Handling URL&#8217;s with dots in Symfony</title>
		<link>http://theseomantra.com/2008/12/04/handling-urls-with-dots-in-symfony/</link>
		<comments>http://theseomantra.com/2008/12/04/handling-urls-with-dots-in-symfony/#comments</comments>
		<pubDate>Thu, 04 Dec 2008 11:49:13 +0000</pubDate>
		<dc:creator>sumedhinamdar</dc:creator>
				<category><![CDATA[Off topic]]></category>
		<category><![CDATA[htaccess]]></category>
		<category><![CDATA[Symfony]]></category>

		<guid isPermaLink="false">http://seomantra.wordpress.com/?p=67</guid>
		<description><![CDATA[This is a little off topic&#8230;
I was trying to make URL&#8217;s with dots (.) work in Symfony 1.0 &#8230;
For example, a URL like this &#8211; http://www.example.com/string.with.dots/file.html
The problem with Symfony&#8217;s default .htaccess file is it skips all URL&#8217;s with dots&#8230;
Like this -
# we skip all files with .something
RewriteCond %{REQUEST_URI} \..+$
RewriteCond %{REQUEST_URI} !\.html$
RewriteRule .* &#8211; [L]
These rules [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theseomantra.com&blog=3789199&post=67&subd=seomantra&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://theseomantra.com/2008/12/04/handling-urls-with-dots-in-symfony/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/7dd3b5efade3d9eb6a6eefbd56233f27?s=96&#38;d=http%3A%2F%2F1.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=G" medium="image">
			<media:title type="html">sumedhinamdar</media:title>
		</media:content>
	</item>
		<item>
		<title>Canonical issues of domain (www vs. non-www)</title>
		<link>http://theseomantra.com/2008/09/09/canonical-issues-of-domain-www-vs-non-www/</link>
		<comments>http://theseomantra.com/2008/09/09/canonical-issues-of-domain-www-vs-non-www/#comments</comments>
		<pubDate>Tue, 09 Sep 2008 16:16:26 +0000</pubDate>
		<dc:creator>sumedhinamdar</dc:creator>
				<category><![CDATA[Domain]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[URL canonicalization]]></category>
		<category><![CDATA[www & non-www domains]]></category>

		<guid isPermaLink="false">http://seomantra.wordpress.com/?p=46</guid>
		<description><![CDATA[We know for sure that domain names are very important for branding and business. But most of the people would expect http://www.example.com and http://example.com to be the same sites, right? But theoretically it's not so.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theseomantra.com&blog=3789199&post=46&subd=seomantra&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://theseomantra.com/2008/09/09/canonical-issues-of-domain-www-vs-non-www/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/7dd3b5efade3d9eb6a6eefbd56233f27?s=96&#38;d=http%3A%2F%2F1.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=G" medium="image">
			<media:title type="html">sumedhinamdar</media:title>
		</media:content>

		<media:content url="http://seomantra.files.wordpress.com/2008/09/301-redirect1.gif" medium="image">
			<media:title type="html">301 Redirect</media:title>
		</media:content>
	</item>
		<item>
		<title>Google uncle, please visit my home more often :)</title>
		<link>http://theseomantra.com/2008/08/24/google-uncle-please-visit-my-home-more-often/</link>
		<comments>http://theseomantra.com/2008/08/24/google-uncle-please-visit-my-home-more-often/#comments</comments>
		<pubDate>Sun, 24 Aug 2008 15:49:57 +0000</pubDate>
		<dc:creator>sumedhinamdar</dc:creator>
				<category><![CDATA[Crawling]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Google crawl rate]]></category>

		<guid isPermaLink="false">http://seomantra.wordpress.com/?p=42</guid>
		<description><![CDATA[We all want Google crawler to crawl our site or blog more often, and update the changes that we make as soon as possible in its index&#8230;Here are some ways I found to make this happen.
1. Update content frequently
Now this is something you can&#8217;t do just for the sake of making Google visit you often, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theseomantra.com&blog=3789199&post=42&subd=seomantra&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://theseomantra.com/2008/08/24/google-uncle-please-visit-my-home-more-often/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">sumedhinamdar</media:title>
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	</item>
		<item>
		<title>Do outbound links leak pagerank?</title>
		<link>http://theseomantra.com/2008/07/24/do-outbound-links-leak-pagerank/</link>
		<comments>http://theseomantra.com/2008/07/24/do-outbound-links-leak-pagerank/#comments</comments>
		<pubDate>Thu, 24 Jul 2008 14:30:23 +0000</pubDate>
		<dc:creator>sumedhinamdar</dc:creator>
				<category><![CDATA[Links]]></category>
		<category><![CDATA[PageRank]]></category>
		<category><![CDATA[Outbound links]]></category>
		<category><![CDATA[PR leak]]></category>

		<guid isPermaLink="false">http://seomantra.wordpress.com/?p=22</guid>
		<description><![CDATA[When I read about this Outbound links PR leakage issue...my first reaction was "what nonsense!". I mean why would my PR suffer when I am giving some contextual links to my visitors, to read some references?
Here are some of my learnings -<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theseomantra.com&blog=3789199&post=22&subd=seomantra&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://theseomantra.com/2008/07/24/do-outbound-links-leak-pagerank/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/7dd3b5efade3d9eb6a6eefbd56233f27?s=96&#38;d=http%3A%2F%2F1.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=G" medium="image">
			<media:title type="html">sumedhinamdar</media:title>
		</media:content>
	</item>
		<item>
		<title>Removing META name=title tag in Symfony for SEO</title>
		<link>http://theseomantra.com/2008/07/20/removing-meta-nametitle-tag-in-symfony-for-seo/</link>
		<comments>http://theseomantra.com/2008/07/20/removing-meta-nametitle-tag-in-symfony-for-seo/#comments</comments>
		<pubDate>Sun, 20 Jul 2008 06:47:27 +0000</pubDate>
		<dc:creator>sumedhinamdar</dc:creator>
				<category><![CDATA[META tags]]></category>
		<category><![CDATA[Symfony]]></category>
		<category><![CDATA[Title tag]]></category>

		<guid isPermaLink="false">http://seomantra.wordpress.com/?p=31</guid>
		<description><![CDATA[A little technical tip for people who use Symfony framework&#8230;
The &#60;?php include_metas() ?&#62; call in Symfony includes META tags&#8230;there is a tag &#60;META name=&#8221;title&#8221; in it&#8230;which is not the real Title tag&#8230;
From SEO perspective, this META tag might be dangerous, and is certainly useless&#8230;Google might think of your site as it&#8217;s repeating keywords too much&#8230;though [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theseomantra.com&blog=3789199&post=31&subd=seomantra&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://theseomantra.com/2008/07/20/removing-meta-nametitle-tag-in-symfony-for-seo/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/7dd3b5efade3d9eb6a6eefbd56233f27?s=96&#38;d=http%3A%2F%2F1.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=G" medium="image">
			<media:title type="html">sumedhinamdar</media:title>
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	</item>
		<item>
		<title>SEO Review: Online Custom T-shirts in India</title>
		<link>http://theseomantra.com/2008/07/12/seo-review-online-custom-t-shirts-in-india/</link>
		<comments>http://theseomantra.com/2008/07/12/seo-review-online-custom-t-shirts-in-india/#comments</comments>
		<pubDate>Sat, 12 Jul 2008 14:00:34 +0000</pubDate>
		<dc:creator>sumedhinamdar</dc:creator>
				<category><![CDATA[SEO Review]]></category>
		<category><![CDATA[custom tshirts in india]]></category>
		<category><![CDATA[Indian sites comparison]]></category>

		<guid isPermaLink="false">http://seomantra.wordpress.com/?p=17</guid>
		<description><![CDATA[Let us look at some of the Indian startups in custom t-shirts printing space from SEO perspective!<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theseomantra.com&blog=3789199&post=17&subd=seomantra&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://theseomantra.com/2008/07/12/seo-review-online-custom-t-shirts-in-india/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">sumedhinamdar</media:title>
		</media:content>

		<media:content url="http://seomantra.files.wordpress.com/2008/07/alexa_tshirts.jpg" medium="image">
			<media:title type="html">Alexa comparison for online tshirts sites</media:title>
		</media:content>
	</item>
		<item>
		<title>SEO &amp; Keywords: Plural or Singular, Ek or Anek?</title>
		<link>http://theseomantra.com/2008/07/11/seo-keywords-plural-or-singular/</link>
		<comments>http://theseomantra.com/2008/07/11/seo-keywords-plural-or-singular/#comments</comments>
		<pubDate>Fri, 11 Jul 2008 10:53:37 +0000</pubDate>
		<dc:creator>sumedhinamdar</dc:creator>
				<category><![CDATA[Keywords]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Keywords Stemming]]></category>
		<category><![CDATA[Plural vs. Singular]]></category>
		<category><![CDATA[Search Engine Optmization (SEO)]]></category>
		<category><![CDATA[Semantic Search]]></category>

		<guid isPermaLink="false">http://seomantra.wordpress.com/?p=25</guid>
		<description><![CDATA[Keywords is one of the most important things to do while doing SEO. A human can easily distinguish whether a person means different things by singular or plural forms of a word, but it's not so easy for a search engine!<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theseomantra.com&blog=3789199&post=25&subd=seomantra&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://theseomantra.com/2008/07/11/seo-keywords-plural-or-singular/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/7dd3b5efade3d9eb6a6eefbd56233f27?s=96&#38;d=http%3A%2F%2F1.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D96&#38;r=G" medium="image">
			<media:title type="html">sumedhinamdar</media:title>
		</media:content>

		<media:content url="http://seomantra.files.wordpress.com/2008/07/new-delhi-properties.jpg" medium="image">
			<media:title type="html">Google SERP for &#34;New Delhi Properties&#34;</media:title>
		</media:content>

		<media:content url="http://seomantra.files.wordpress.com/2008/07/new-delhi-property.jpg" medium="image">
			<media:title type="html">Google SERP for &#34;New Delhi Property&#34;</media:title>
		</media:content>
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